Customer Culture: How FedEx and Other Great Companies Put the Customer First Ev

" Customer Culture: How FedEx and Other Great Companies Put the Customer First Ev" ebook introduction:

The Customer Culture should be mandatory reading for anyone in business or thinking of going into business or management. The book not only reminds us that without Customers we have no business, but shows the reader how to keep the customers they already have while adding more. Mr. Basch guides the reader through time proven ideas of how to build a customer base, but more importantly cites examples of how these ideas where put to use in real world situations. Customer Culture is a top down approach for anyone at any level of management on how to build a more customer responsive and thus a better business.


Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day
Pearson Education | 2002-06-15 | ISBN: 0130353310 | 304 pages | PDF | 1,4 MB
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